Event: Memorial Day Weekend Sales Event

May 26, 2018 9:00 AM - 5:00 PM

Ever catch yourself daydreaming at work? Longing to feel the wind in your hair, the sun on your skin, and the waves beneath you? If you’re like us, you probably do it more than you should.but it’s time to stop dreaming and start LIVING! 

Summer is here and the water is calling! Let our talented team of life-long boaters help you find the perfect boat to fit your families’ style. 

Join us Saturday and Sunday, May 25-26, for our Memorial Day Weekend Sales Event. Take advantage of discounted pricing and special financing offers on new and pre-enjoyed models! 

Already own a boat? Perfect! We’ve got your watersports covered with 15% off pro-shop gear! Don’t let another summer pass you by. It’s time to get out there and start making memories that will last a lifetime.

For more information or to set an appointment you can text +1 815 797 4289, send us a message on social, or give our Marketing Coordinator a call at +1 262 742 5638 (NO APPOINTMENT NECESSARY)

LOCATION OF DEALERSHIPS:

  • Chicago - 2101 IL-176, Crystal Lake, IL 60012
  • Lake Geneva - N2062 S Lake Shore Dr, Lake Geneva, WI 53147
  • Lauderdale Lakes - N7536 Sterlingworth Dr, Elkhorn, WI 53121
  • Lake Country - W73 E Wisconsin Ave, Nashotah, WI 53058

CHECK OUT OUR PREMIUM BRANDS:

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Event: Ladies Night/Wine Wednesday at The Boat House Bar & Grill

May 16, 2018 5:00 PM - 10:00 PM

It's Ladies Night at The Boat House Bar & Grill! Grab your girlfriends and come enjoy half price house wines, half price apps, specialty salads, live acoustic music and the best sunset on Lake Geneva! It's only one night a month over the summer so don't miss out!

To make a dining room reservation call (262) 812-4126. Patio tables and fireplace areas are first come first serve!

Follow (@TheBoatHouseLG) to stay up to date on all of their upcoming events!

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Event: Kentucky Derby Party and Boat Show at The Boat House Lake Geneva

May 05, 2018 11:00 AM - 4:00 PM

*GUNSHOT* And they’re off!! The spring winds are blowing and summer’s not far behind! Come on out to The Boat House Lake Geneva for our Kentucky Derby Party and Boat Show. What better way to check out our premium brands then with a mint julep in your hand and southern style cuisine in your belly! Climb inside the brand new 2018 Nautique GS24 and G23 or check out the #1 selling pontoon boats in the world from Bennington Pontoons!

For more information text +1 414 376 6713 , send us a message on social (@boathouselakegeneva), or give our Marketing Coordinator a call at +1 262 742 5638

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Why Are New Boats So Expensive?

Posted on April 06, 2018

Every year, customers walk into our showrooms and boat shows and ask the age-old question, “Why are these boats so expensive?” The simple answer to this question is that there are many reasons boats cost as much as they do. The tangible things like materials used, labor costs, research and development, meeting EPA regulations, developing and maintaining solid dealer networks, and shipping costs all add to the price tag of a boat. However, what the question usually boils down to for a customer is “What am I paying for at that price?” or “What am I getting for that amount of money?"

 

The answers to those questions can be broken down into several specific reasons.

 

Manufacturing Costs

Let’s start with one of the biggest pieces: Manufacturing and Labor costs. Did you know that the vast majority of boats are still built almost entirely by hand? The entire boat building process is simply something that can’t be easily automated. While progress has been made in automating certain processes, boats are big, bulky and generally produced in quantities too low to justify the expense of automation. Think about the size of a boat. It’s not something that can be easily flipped around or moved from one place to another. A boat is also not easily shipped so hulls can’t be affordably produced in another country and shipped to the US. It must be carefully maneuvered from one station to the next in a huge facility that has to be temperature controlled, properly ventilated, and OSHA certified.

 

Look at the build process of a typical fiberglass boat, whether it be a runabout, deck boat, fishing boat or ski/wake boat. Manufacturers typically have only 1-2 molds available for production. The gel coat, fiberglass, resin and any other strengtheners are applied to the mold in a series of steps that takes on average 24 hours for the chemical reactions to set and an additional 1-3 days for the hull to fully cure. Additionally, premium manufacturers will add foam for flotation or sound deadening through various patented processes. Costs can be significantly impacted at this level by the materials used, whether it be biaxial or triaxial cloth, wooden or fiberglass stringers, stainless steel vs traditional screws, or additional layers of fiberglass and gel. Add to the material costs the expense of cutting holes (either by hand or robotically), sanding, finishing and assembling the top and bottom molds. With boats, there’s no large-scale presses to stamp the piece out or robots that can precision weld the pieces together. It’s an incredibly labor and material intensive job just to build a hull.

 

Add to this complex build process all the components necessary to operate a boat safely while still having the performance and comforts that modern boat buyers expect. These include pumps, hoses, wires, horns, switches, gauges, lighting fixtures, premium upholstery, stereos, canvas and the list goes on. All these pieces need to be engineered, assembled and installed to work in an environment that constantly gets wet, is subject to heavy battering by waves and baking in the sun. Even the most basic of boats requires a multitude of materials, labor and ingenuity to deliver a product that is safe and functional. 

 

Technology

Now let’s talk about technology. Up until the computer age, a company drew and designed a hull, built it, dropped it in the water, and tested it. If it performed well, they could tweak it by adding, removing and reshaping the hull. They would continue this process until it met their specifications. If it didn’t perform well, they started over from scratch. In the 21st century, new hull designs are developed using sophisticated 3d modeling software and computers that can simulate the stresses and flow of water on a hull. Because of this technology, boats today get on plane quicker, are more stable, get less splash over the bow and can be more purpose focused than ever before.  If you’ve ever seen a wakeboard boat, think of the technology involved to create a wave behind the boat that has enough size and force to push a surfer. Think about an offshore fishing boat that can slice through 4-5 foot waves without throwing the passengers and equipment across the deck and keeping the interior of the boat dry. And that’s just the technology to build the hulls! Now let’s add features like computerized ballast systems or gyroscopes that never existed before. Boats today can have all the technology of your living room plus be able to map the lake bottom, show the tide patterns or allow you to navigate new waterways via satellite. This is technology that is developed for a small percentage of the population and therefore carries a premium price tag. 

 

Power (HP)

Without a doubt, one of the most direct costs to a boat is the engine. Whether you’re looking at a small pontoon, a performance wake boat or an offshore fishing vessel, the amount of Horse Power (HP) you desire will affect the overall cost of the boat. Today’s motors run quieter, have more torque and are more fuel efficient than ever before. EPA standards, environmentalists and consumers have also demanded that new motors be “greener” and produce less emissions than ever before. All these factors increase the value of the engine powering a new boat but also add a measurable cost to the price of any new boat.  Relatively speaking, the motor of any boat will account for approximately 1/3 of the entire boat price and as consumers demand more horsepower while still maintaining their clean waterways, the base price of boats will continue to increase.

 

The X-Factor

So finally, we’re at what we internally call the X-factor. Economists would consider this the laws of supply and demand. While new manufacturers enter the industry each year, there’s still a limited number of suppliers and top tier builders that can’t meet the demand of boating customers. But, that’s only part of it. The missing piece on why boats have increased in price the way they have is this: It’s Because They Can. Take a second and ask yourself “What’s the value of spending time with my family?” What would you pay to see your daughter’s confidence grow when she first pulls herself out of the water on 2 skis? Going out to dinner at a restaurant that overlooks the water may cost you the same as a monthly payment on a boat that provides the same, if not better view of the water. And with a boat, you can have this view any night of the week. Boating is inherently social and in today’s fast-paced, high tech world consumed by social media, boating is an escape that brings families together, builds meaningful relationships between friends and creates a sense of time away and adventure daily. Comparatively speaking, ask yourself what it would cost to go a vacation every weekend that the weather allows you to be outside. That’s what boating is. It creates value that isn’t easily recognized as a dollar figure. Every day on a boat is a new adventure. Every trip out is a chance to be in nature and discover something new. What’s the price of that? What kind of value does that bring to your life? Because price is what you’re paying, but value and time well spent is what you’re receiving.


Published by Trent TerHaar • National Marketing Director
April 6, 2018

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Event: Annual Customer Appreciation Night at The Boat House Lake Country

April 06, 2018 6:00 PM - 9:00 PM

This is the night we look forward to all year. This is the night we get to give back. This is the night we thank you. Join us Friday April 6th, at 6:00pm for dinner (courtesy of Foolery’s Liquid Therapy), drinks, music, raffles, and more! Last year’s raffle included Brewers tickets, signed baseballs, and more! We’ll see you Friday!

Follows us (@boathouselakecountry) on Facebook to stay up to date on all of our upcoming events!


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Event: Milwaukee Sports Show

March 07, 2018 11:00 AM - 5:00 PM

We've already had record breaking shows at the Chicago and Milwaukee Boat Shows and we're expecting the trend to continue with the last Midwest boat show of the season! Here's your chance to see all the latest advancements and get a great deal on in-stock models still available. 

Custom orders are also still being fulfilled on a first come, first serve basis so make sure you stop by our booths at the shows, or visit our showroom as soon as possible!

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Event: Bonita Springs Boat Show

March 01, 2018 10:00 AM - 5:00 PM

The Bonita Springs Boat Show runs from March 1st - 4th and we have over 40 boats on display! From luxury cruisers, off shore fishing and flats boats, we have a boat for you! See the latest boats and newest innovations and receive special discounts on in-stock as well as custom order out boats!

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Event: Northern Illinois Boat Show

March 01, 2018 12:00 PM - 5:00 PM

Don’t miss Northern Illinois’ largest boat show for the BEST sale pricing on OVER 200 new and used boats. Shop show specials on ski boats, wakeboard boats, wakesurf boats, cruisers, deck boats, and pontoon boats. We have offerings from Supra BoatsMoomba BoatsNautique BoatsGodfrey Pontoons, and Hurricane Boats on display and a team of life-long boaters to share their experience! Stop by our booth and see what sets The Boat House apart.

Visit the Northern Illinois Boat Show & Sale at the New Lake County Fairgrounds in Grayslake.

Ticket Info:
Adults: $8
FREE Children (under 12)
Seniors: $6
Veterans: $6

FREE Parking

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Event: Milwaukee Boat Show

January 19, 2018 12:00 AM - 12:00 AM

Milwaukee Boat Show!

Starting January 19, The Boat House is showcasing over 45 boats at the Milwaukee Boat Show at State Fair Park! Check out the best brands, offered by the best dealer in Wisconsin! See the latest innovations from Nautique, Bennington, Moomba, Supra, Crownline, Hurricane, Sweetwater, Aqua Patio and SanPan! We'll have the newest models on display and huge discounts on 2018 models as well as remaining 2017 boats!

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Event: Charlotte County Boat Show

January 11, 2018 10:00 AM - 5:00 PM

17th Annual Charlotte County Boat Show

Dates: January 11th - 14th, 2018

Brands on Display: Cobalt, Crownline, Sportsman, Edgewater, Everglades, Hurricane, SeaChaser, Sweetwater

Times:
Thursday, January 11th, 10am-6pm
Friday, January 12th, 10am-6pm
Saturday, January 13th, 10am-6pm
Sunday, January 14th, 10am-5pm

Admission: Free admission to the public and $5 parking.

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Event: Chicago Boat Show

January 10, 2018 2:00 PM - 5:00 PM

Boat Show Season is here!

Starting January 10th at McCormick Place, The Boat House is excited to be attending the Chicago Boat Show. See the latest innovations from Nautique, Bennington, Moomba, Supra, Hurricane, Sweetwater, Aqua Patio and SanPan! We'll have the newest models on display and incredible Boat Show Savings!


Tickets

$15.00 Adults,13 & up

Save $2 on full-price admission when you purchase tickets in advance online. Offer good through 1/9/2018 11:59 pm

Children 12 and younger— FREE (when accompanied by a paid adult)

Senior Day, Wednesday, January 10th, 62+ $10.00

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The Boat House named a Top 100 Dealer for the 3rd straight year!

Posted on December 15, 2017

FOR IMMEDIATE RELEASE 

December 13, 2017 

The Boat House Named Top 100 Dealer 3 Years Running

Recognized as one of the top boat dealers in the U.S.

Orlando, Florida, December 13, 2017 – The Boat House has been named one of the Top 100 dealers in the U.S. by Boating Industry, the leading trade publication for the marine industry. But what does it take to be recognized as a Boating Industry Top 100 Dealer?

“There are thousands of boat dealers in the United States and Canada, and only the truly elite make the Top 100,” said Boating Industry Editor in Chief Jonathan Sweet. “These dealers are the best in the industry, not only excelling at selling boats, but also at promoting the boating lifestyle.”

To be recognized as a Top 100 dealer for the third year in a row, The Boat House displays a consistent and clear understanding that the profitability of their organization is directly related to the extent that it focuses on customer satisfaction. The Boat House provides its customers with an experience worth returning for and recommending to others. The Boat House prepares for the future with sound planning, marketing, and training initiatives. But most of all, The Boat House has been named a Top 100 dealer for continuously ensuring an exceptional boating lifestyle for their customers.

Kevin Code, CEO of The Boat House remarked “We would like to thank all of our customers for allowing us to be part of their boating experience. We would also like to thank our entire staff for tirelessly working to improve our business and meeting our customers’ expectations.”

With 7 locations throughout the Midwest and Florida, The Boat House has become one of the most successful boat dealerships in the U.S. by providing superior brands and striving to meet customers’ needs on and off the water. The Boat House is grateful for this honor and looks forward to continued growth and success. 

For a full list of this years Top 100 Dealers, Visit Boating Industry Magazine by clicking here

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Event: 45th Annual Fort Myers Boat Show

November 16, 2017 12:00 AM - 12:00 AM

The 45th Annual Fort Myers Boat Show, November 16-19, 2017 at the Harborside Event Center and the City Yacht Basin is shaping up to be the biggest show in the last several years. On the Caloosahatchee River, in the heart of the historic “River District”, this is just about the perfect setting for a show with a unique combination of indoor, outdoor and in-water display areas. The Boat House will have over 50 boats on display along with the newest innovations and models from Cobalt, Crownline, Hurricane, Sportsman, Edgewater, Everglades, Godfrey Pontoons, SeaChaser and Carolina Skiff.

The Boat House’s professional staff will also be available to personally assist you in selecting the right fit for your personal boating experience. Come see the exceptional quality of the boats, learn about the first rate service our owners receive from The Boat House, and meet our world class employees.

*We do have a limited number of free tickets for qualified buyers*. If you'd like to set up an appointment for a personal showing, please click the link below!

I'd Like to Set an Appointment at the Fort Myers Boat Show!

Event Details

Event: 45th Annual Fort Myers Boat Show
Dates: November 16th - 19th, 2017
Where: Harborside Event Center & City Yacht Basin
Hours: 10 AM - 6 PM Thurs. - Sat. / 10 AM - 5 PM Sun.
Admission: $10, Children under 16 free with paid adult admission

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This is not your father's pontoon boat

Posted on October 31, 2017

Let’s face it: pontoons haven’t been considered the sexiest of boats. They’re considered purposeful, but not really appealing. The old carpeting would smell because it was wet all the time. The sides dented and took a beating. The motors were small. They sat low to the water and often took waves over the front. The furniture cracked and split and wasn’t meant to last decades. Horsepower limitations meant owners couldn’t pull a tube, skier or wakeboarder. And the cockpit was minimalist at best.

Those were the pontoons of yesterday. Gone are the days of bad ergonomics and minimal number of colors for carpet and panel choices. Today, the furniture is as comfortable as your living room. Deep seating and better materials mean boaters can sit longer without cramping or stiffness. And the surfaces hold up for many years of baking in the sun. Flooring has also been improved. Not only has carpeting been improved, but options now include mildew and stain resistant vinyl and faux teak backed with heavy duty cushion. New designs have been created in decking too – channeling water from swimsuits and towels, out of the boat so water doesn’t pool and rot the floor and furniture.

 Today there are more pontoon configurations than ever before. These include rear facing seats, dual his-and-hers captains chairs, wrap-around seating with modular bow filler sections, fishing configurations, convertible sun pads, bar seating, additional tables and more! New configurations even include wash down stations, hoses and fresh water tanks, sinks, changing rooms and refrigerators!

Remember the old cheap plastic tables? On many boats, those are now replaced with Corian counter tops and solid surface tables. Everything about the interior of a pontoon boat today is tremendously improved and different than it was just five or ten years ago. New pontoons have upgraded helms. No longer are drivers using just a steering wheel and throttle. They come with windshields that direct airflow over the driver and include built-in cup holders with LED lighting. Helms also include access to MP3-compatible systems and satellite radio. They have aux power with USB chargers, Power Bimini tops, interior and exterior lighting as well as safety features such as docking lights and horns.

Now let’s talk performance. One of the biggest gripes surrounding pontoon boats is they are big, low and slow. Pontoon boats today are faster, handle better, sit higher in the water and are more efficient than their fiberglass counterparts. New innovations in pontoon design means tubes that are substantially larger and lighter. Old pontoons were mostly 23 inches in diameter. Top pontoon manufacturers now use pontoons that are 25 – 32 inches in diameter. Bigger pontoons mean more buoyancy, which allows the boat to sit higher in the water. Even on rougher lakes or larger waterways, these boats stay safe and dry on deck.

The latest innovation in pontoon boat technology includes triple-toon boats. Instead of two pontoons (sometimes called logs), these new pontoons utilize three pontoons, with the motor mounted on the center tube. These boats perform like high-end fiberglass cruisers, but have many more amenities and a lot more decks space. These new Tri-Toons are the best of all worlds.

Add to that, new pontoons have better styling and visual appeal. This includes powder-coated rails, new fencing colors, safety gates and multiple boarding points. There’s nothing more impressive, though, than throttling up to 45 mph on your new Tri-Toon, and comfortably passing by the ski boats struggling through rougher water. You, sitting high and dry, cutting through the chop with a big outboard purring on the back with your refrigerator holding your drinks and food, your passengers’ hair blowing in the wind. The other boats watch you go by and think ”Wait…what? That’s a pontoon boat?” It happens. It is common.

The Boat House, with 4 Midwest Locations and 3 Florida dealerships is proud to offer Bennington pontoons at our stores in Lake Geneva, Lauderdale Lakes and Lake Country. We also carry premium pontoons from Godfrey including Sweetwater, SanPan and Aqua Patio at all of our Midwest and Florida locations. Stop by to see the latest in pontoon boat design and technology or set up a personal test drive.

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Hurricane Deck Boats - The #1 Deckboat offered by the Largest Dealer in America

Posted on October 23, 2017

Hurricane Deck Boats! 

When you're looking for a family boat, there's only one thing that you want: Everything. You need a boat that's ready to play hard and perform well, trip after trip, year after year, no matter what adventure you have in mind. The Hurricane Deck Boat line is designed and built to do one thing: Everything. With a huge number of seating options, best-in-class storage and easy handling, Hurricane Deck Boats can handle any adventure you have in mind. If you’re looking for a boat that can go from recreational wake boarding and tubing to fishing to a sunset dinner cruise, Hurricane Deck Boats are the answer.

SunDeck Series

The top-of-the-line Hurricane SunDeck Series sets the bar for all deck boats in design, performance, amenities and refined luxury. From Hurricane’s flagship, the SunDeck 2690 to the best-selling deck boat of all time - the SunDeck 187, each Hurricane SunDeck offers Wide Open Bow Seating, a Full wrap around windshield, Telescoping ladders, Bimini, 25 qt cooler and a Sony CD Stereo. Available with Sterndrive (I/O) and Outboard Motor options, the Hurricane SunDeck series is engineered to help you to spend more on the water doing what you want to do.

SunSport Series

No other boat has more layout options to fit your boating lifestyle than the Hurricane SunDeck Sport Series. It's the ultimate SUV on the water with superior comfort, styling and performance. The Hurricane SunDeck Sport Series is renowned for it’s spacious open floor plans, console windshields, long list of standard options and great upgrades such as Fishing Pedestal Seats, Rod and Tackle storage and aerated livewells available on every model. And like the SunDeck Series, the SunDeck Sports Series is available with Sterndrive and Outboard motor options to fit your active lifestyle.

FunDeck Series

With the performance of a fiberglass Hurricane hull and the comfort and deck layout of a pontoon, you really can have it all with the Hurricane FunDeck Series. Tons of space for family and friends as well as amenities like pop-up changing rooms, snap-in carpeting, freshwater washdowns, comfortable helm stations, huge in-floor lockers and upgradeable Fishing and Bar Packages, the FunDeck is the best of both worlds! Add to this that Hurricane FunDecks are available from 19 feet to 23 feet and powered by your choice of outboard motors and you have the perfect boat for whatever your needs may be.

The Boat House offers the entire line of Hurricane Deck Boats at multiple locations. Together, we are honored to be the largest Hurricane dealer in the world! Whether you’re boating in the Midwest or Southwest Florida, The Boat House offers sales and service on the top selling deck boat in the world! For a list of in stock, water ready Hurricane Deck Boats, check our Florida Inventory Here and our Midwest Inventory Here or contact your local dealership below:

Florida

Cape Coral in Lee County  |  239-549-2628

Port Charlotte in Charlotte County  |  941-979-5219

Wisconsin

Lauderdale Lakes in Elkhorn, Walworth County  |  262-742-3898

Lake Country in Nashotah, Waukesha County  |  262-367-2008

Lake Geneva in Walworth County  |  262-203-5293

Illinois

Chicago in Prairie Grove, McHenry County  |  815-788-1111 

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Event: Marco Island Boat Show

October 13, 2017 10:00 AM - 5:00 PM

The Boat House is proud to display boats from Cobalt, Edgewater, Crownline and Sportsman at the Marco Island Boat Show

The Marco Boat Show is owned and managed by the Marine Industries Association of Collier County and is one of the largest premier recreational shows in the Naples-Marco Island area. The show will feature displays by Marinas, Boat dealers, and other marine related businesses.

Admission:

General 1-Day $5, Kids 12 and under FREE with a paying adult Parking: Free onsite parking

Activities:

No Dogs Allowed MIACC Kids’ Club sponsored by Home Depot

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Sportsman Boats - Available in Cape Coral, Port Charlotte and Naples

Posted on October 05, 2017


Sportsman was founded in 2012 by legendary boat builders Tommy Hancock and Dale Martin. Hancock was the original founder of Sea Pro Boats and has also made Sea Boss and Palmetto boats while Martin was the co-founder of Key West Boats. Sportsman has created a reputation for building premium boats with the best ride on the water and more yacht-caliber features for the price than any other boat in its class.Sportsman manufactures an intelligently designed series of center consoles and bay boats, taking great pride in the craftsmanship and quality of their product.

In three short years, Sportsman is already ranked nationally in retail registrations for Saltwater Fishing Boats 20’-25’ in length. Poised to continue climbing the national ranks, Sportsman now offers 16 models ranging from 17’ (Island Series) to 31’ (312 Open)

Sportsman Boats is on the forefront of technology with their manufacturing techniques and modern designs. Using the latest in 3D computer technology in the design of all of its boats, notable design features include: ergonomically designed consoles and seating, deeper forward entries providing softer and dryer rides, and their "Total Access Hatch" to name a few. 

Sportsman Boats is proud to be the first boat builder in its class to offer the SIMRAD NSS evo2 Touch Screen Electronics on ALL of their PREMIUM Boat Models. PLUS, Only from Sportsman Boats, you will receive a 3-YEAR WARRANTY on all factory installed SIMRAD products. An entire year more than any other boat builder in Sportsman’s class.

Sportsman Boats feature all-composite/no-wood fiberglass construction and are backed by a ten-year hull warranty. All premium boat models also come standard with Stainless Steel Cupholders, Drain Covers, Rub Rail, Steering Wheel, and Pull Up Cleats along with Hydraulic Tilt Steering, Flush Mounted Gunwale Rod Holders, High Speed Livewell Pick Ups and more!

If you're interested in learning more about Sportsman, or to set up a demo, please contact your local Boat House dealership:

Cape Coral - (239) 549-2628 | Click Here to view Cape Coral Sportsman Inventory
Port Charlotte - (941) 979-5219 | Click Here to view Port Charlotte Sportsman Inventory
Naples - (239) 732-8050 | Click Here to view Naples Sportsman Inventory

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Event: Foxy Lady Finale!

September 30, 2017 10:00 AM - 3:00 PM

We're wrapping up the Summer in Chicago with a huge bash at our Prairie Grove location! Stop out for an amazing day of Live Music, Radio broadcasts from 103.9 The Fox, a cash bar and tons of giveaways. Did we mention we've teamed up with Funjet Vacations and will be giving away TWO all-expenses-paid vacations to Cancun for two!! You don't want to miss this! 

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Event: Lake Country Annual Tent Sale

September 28, 2017 12:00 AM - 12:00 AM

The 4th Annual Lake County Tent Sale kicks off September 28th and goes through October 7th! Huge discounts on remaining 2017 models as well as your chance to see the latest 2018 models from Bennington, Nautique, Moomba and Supra! Check our Facebook page for up to date daily specials and giveaways!

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Event: OctoberFest at Lake Geneva

September 23, 2017 11:00 AM - 7:00 PM

Don't miss this awesome event! Saturday, September 23rd, The Boat House Lake Geneva and The Boat House Bar & Grill have partnered together to offer Octoberfest in Lake Geneva! We're going to have a 2018 model introduction party along with Live MusicOctoberfest beers on tap, Boat Show Pricing and Discounts on Boat Club Memberships

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Event: Customer Appreciation Day!

September 02, 2017 10:00 AM - 4:00 PM

Annual Customer Appreciation Day at Lauderdale Lakes! Stop in for free food and drinks, demo rides and great deals on closeout boats. 2018 models will also be available!

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Event: WHAT… NO BUFFETT?!?!

August 12, 2017 3:00 PM - 8:00 PM

“What Do You Mean, No Jimmy Buffett
at Alpine Valley This Year?”

TAILGATE/BARGE PARTY in LIEU of BUFFETT

at The Boat House Bar & Grill
AUGUST 12 – 3pm-8pm
ONLY $30.00!!
Rain or Shine!
(Move inside if necessary)


We are also collecting funds to buy
BACK-PACKs w/SUPPLIES for School Kids that
could use a little help this fall.

Any net proceeds will go to back-packs & school supplies!

STAY ON LAND OR OUR BARGE OR BRING YOUR BOAT,
SUP, KAYAK, TUBE, NOODLE OR FAVORITE RAFT
START & END YOUR AFTERNOON/EVENING AT
CHUCK’S WITH BUFFETT DRINK SPECIALS!
COME AS YOU ARE! – FREE SHUTTLE BUS


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Event: USA Water Ski Division I National Tournament

August 11, 2017 10:00 AM - 5:00 PM

The 43rd Indmar Show Ski National Championships, presented by Polk County Tourism and Sports Marketing, will be held Friday through Sunday at Shorewood Park in Loves Park, Ill. Hosted by the Ski Broncs Water Ski Club, the tournament will feature more than 1,500 athletes competing for the coveted show ski national title. Fourteen show ski clubs will be competing in this year's tournament, which will be available via live webcast on USA Water Ski's official Facebook page. To view the tournament schedule and running orders, click here

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Event: Ride with a Pro!

August 04, 2017 8:00 AM - 3:00 PM

Thanks to all our Boat House Customers who came out and spent the day riding with Nautique Pro Rider Adam Wensink! We had a great time and look forward to doing it again soon!

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Event: Marco Island Rendezvous

July 15, 2017 11:30 AM - 4:00 PM

The Boat House would like to invite you to come join us for a leisurely cruise into Marco Island and CJ's on the Bay for some light refreshments and appetizers from 11:30am to 2pm followed by a cruise out to a nearby reach. Bring a cooler and some friends and spend the day on the water with us!

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Splash for Cash Sales Event! April 20-22

Posted on April 10, 2017

Still looking for the best deal on a new boat? 

Look no further! April 20-22 The Boat House of Cape Coral is having a huge Splash for Cash Sale to get rid of remaining 2016 closeout boats as well as aged inventory that needs to go! 

We have 2016 closeout models available from Hurricane, Sportsman, Everglades, SeaChaser, Carolina Skiff and others! We also take trades so now might be the perfect time to upgrade your current boat.

Along with amazing deals on New and Closeout inventory, we will be having daily raffle giveaways, discounts on service and free beverages throughout the event! If you haven't had the chance to stop by our dealership, or you haven't visited us in a while, bring your friends and stop by!

Here's to a great season of boating!

The Boat House Cape Coral
1516 SE 46th Street 
Corner of Del Prado and 46th! 

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Midwest News! April Showers bring May Boating

Posted on April 10, 2017

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Spring is here and our service departments are in full swing preparing your boats to go back in the water! New boats are being rigged and service boats are being summerized and prepped for delivery back to our customers.

Don’t forget to call in for your boat to be scheduled. If you have a dock or lift to be installed get on the list ASAP! Once your boat is delivered in the event you notice any damage or concerns please reach out to us within 48 hours of delivery.

Preventative maintenance goes a long way. Here are a few ideas on what you should be servicing on a regular basis:

-Impeller Service: Should be completed on inboards annually per manufacturer recommendations and every 2-3 seasons on outboards.

-Oil & Filter Service: Every 50 hours or once per season.

-Tune ups: Every 3 years or 300 hours, includes distributor cap & rotor, spark plugs, fuel filters, and spark plug wires.

-Prop Repair: Rebuild your prop as needed. Running a dinged/dented prop can lead to additional problems if continued to be used.

Hope to see you on the water soon!

Sincerely, Eric Koehler 

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Top 100 Award

Posted on December 13, 2016

The Boat House Named to 2016 Boating Industry Top 100 list

Recognized as one of the top boat dealers in North America

On December 8, at a black tie gala in Orlando, Florida, Boating Industry announced the 2016 Top 100 Dealers. The Top 100 is an annual list of dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Top 100 is the only independent ranking of boat dealers in North America and has recognized the top dealers every year since 2005.

“From the thousands of dealers in North America – and hundreds of nominations – these 100 dealers are the best of the best,” said Boating Industry Editor in Chief Jonathan Sweet. “These dealers excel not only at the business of selling boats, but also delivering a great customer experience.”

With 7 locations throughout the Midwest and Florida, including their most recent expansion in Lake Geneva, Wisconsin, The Boat House has grown to become one of the most successful boat dealerships in the US, ranked nationally as the #1 Hurricane dealership, #1 Moomba dealer, #4 Bennington dealer and #5 Nautique dealer. By providing superior brands and striving to meet customers’ needs on and off the water, The Boat House is honored to be recognized as an elite dealership and looks forward to continued growth and success. 

Kevin Code, CEO of The Boat House along with Tom Hansen, President of Florida Operations and Jesse Gaengel, President of Midwest Operations accepted this award on Sunday stating “We would like to thank our entire staff for continually improving our business and relentlessly working to meet our customers’ expectations. We would also like to thank our incredible customers for not only allowing us to be part of their boating experience, but in letting us be part of the memories they make on the water!”

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