The Midwest boating community has a lot to look forward to this year! The 2026 boat show season is shaping up to be one of the biggest yet—bringing together innovation, craftsmanship, lifestyle, and unbeatable value. Visitors can take advantage of exclusive Boat Show pricing, special incentives, and limited-time offers available only during the events. It’s the perfect opportunity to compare brands side by side, discover the latest 2026 models, and connect directly with The Boat House team for expert advice. From first-time buyers to lifelong boaters, these shows are your chance to explore everything new in boating—all under one roof.

This year, the Milwaukee Boat Show and Chicago Boat Show are flipping schedules—Milwaukee comes first in 2026, followed by Chicago the following week. Whether you’re a longtime boater or new to life on the water, these shows are the perfect opportunity to experience what’s next in boating.

From the newest 2026 model launches to the latest technology, design, and comfort features, both shows are packed with reasons to attend. Let’s dive into what you can expect from each event and how to make the most of your visit with The Boat House.

🚤 The Milwaukee Boat Show 2026

• 📍 Location: Wisconsin State Fair Park Expo Center
• 🗓️ Dates: January 16–25, 2026
• 🎟️ Tickets: Buy Tickets

Show Hours:

Friday, Jan 16 – 12:00 pm–8:00 pm
Saturday, Jan 17 – 10:00 am–8:00 pm
Sunday, Jan 18 – 10:00 am–5:00 pm
Wednesday, Jan 21 – 1:00 pm–8:00 pm
Thursday, Jan 22 – 1:00 pm–8:00 pm
Friday, Jan 23 – 12:00 pm–8:00 pm
Saturday, Jan 24 – 10:00 am–8:00 pm
Sunday, Jan 25 – 10:00 am–5:00 pm

Featured Brands at the Milwaukee Boat Show

• Bennington Pontoon: Luxury comfort and craftsmanship.
• Godfrey Pontoon: Family-first designs for fun and ease.
• Nautique: Performance boats built for wakeboarding and surfing.
• Supra: Precision-engineered towboats with bold performance.
• Moomba: High-value surf and wake boats for fun on the water.
• Grady-White: Offshore excellence and seaworthiness.
• Boston Whaler: Legendary “unsinkable” design and innovation.
• Regal: Luxury meets performance and innovation.
• Hurricane Deckboats: The original deck boat for family fun.
• G3: Dependable aluminum fishing boats for any adventure.

Disclaimer: Certain brands may only be available at select locations. See your local Boat House for details.

What To Expect

From exploring the newest 2026 models to speaking directly with The Boat House experts, the Milwaukee Boat Show is your chance to get hands-on with the latest innovations. Enjoy exclusive show pricing, explore new layouts, and see why 2026 is shaping up to be a groundbreaking year in boating.

💡 Tip: Bring your wish list! Whether it’s your next boat, accessories, or a Boat Club membership, our team can help you find the perfect fit.

👉 View Our Inventory

⚓ The Chicago Boat Show 2026

• 📍 Location: Donald E. Stephens Convention Center – Rosemont, IL
• 🗓️ Dates: January 28 – February 1, 2026
• 🎟️ Tickets: Buy Tickets

The Midwest’s Biggest Boating Event

Just days after Milwaukee, The Boat House team heads to Chicago for the Midwest’s largest and longest-running marine showcase! This event is a staple for Great Lakes boaters, featuring everything from luxury cruisers to family pontoons and water sports models.

Featured Brands at the Chicago Boat Show

• Nautique: The world’s best wakes and waves, including the latest Paragon series.
• Supra: Precision power and luxury for wake enthusiasts.
• Moomba: Fun, value, and performance for every crew.
• Bennington Pontoon: Sleek new 2026 models with advanced comfort.
• Godfrey Pontoon: Family-focused relaxation and fun.
• Boston Whaler: Cutting-edge technology and reliability.
• Hurricane Deckboats: Open layouts and dependable handling.
• Regal: Refined performance and premium interiors.
• G3: Rugged aluminum fishing boats for every angler.

Disclaimer: Certain brands may only be available at select locations. See your local Boat House for details.

🌊 Local Boat Shows 2026

While Milwaukee and Chicago are the Midwest’s biggest shows, The Boat House also participates in smaller, local events throughout the season. These shows provide a relaxed environment to explore boats, meet experts, and learn about our brands up close.

👉 Check with your local Boat House to see when and where these events will be held.

Why Visit The Boat House at the 2026 Boat Shows

Visiting The Boat House at this year’s boat shows means more than just browsing beautiful boats, it’s your chance to experience everything boating in one place. Our team offers exclusive show pricing, personalized guidance, and expert insight to help you find the perfect boat for your lifestyle. From pontoons and wake boats to fishing and more, we make it easy to explore top brands, compare models, and take advantage of limited-time deals. Plus, with financing, parts, service, storage, accessories, boat club memberships and more available, The Boat House truly is your one-stop shop for life on the water.

Boating isn’t just a hobby, it’s a lifestyle. From early-morning cruises to sunset dockside moments, every experience reminds us why life is better on the water.

💡 Tips for Attending the 2026 Boat Shows

• ✅ Plan Ahead: Review maps and brand lineups before you arrive.
• 💬 Talk to Our Experts: Get advice on models, financing, or customization.
• 📝 Take Notes: Keep track of features you love.
• 🚤 Ask About Demos: Schedule test rides after the shows.
• 📱 Follow Us: Stay updated on social @boathouseh2o.